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February, 2023 – Black Box VR Partners with Treefort Music Fest to Celebrate Local Community and Cutting-Edge Fitness Technology

Boise, Idaho – Black Box VRthe world’s first virtual reality gym experience, is proud to announce its sponsorship of the upcoming Treefort Music Fest in Boise, Idaho. As Black Box VR continues to expand its presence in the area, supporting local events like Treefort Music Fest is a top priority for the company. Over 25,000 music and tech enthusiasts are expected to attend the event, which runs from March 22 to March 26, 2023.

Treefort Music Fest has become known for showcasing a wide range of music genres, including indie rock, hip-hop, electronic, folk, and more, making it an event that truly has something for everyone. But it’s not just the music that draws people in; Treefort is also renowned for its Hackfort component, which celebrates all things tech, and includes talks and panel discussions with some of the most innovative minds in the industry.

As an early member of Black Box VR, I can personally attest to the transformative power of their virtual reality fitness technology.

“Treefort Music Fest is all about celebrating the vibrant community of Boise, and we are thrilled to have Black Box VR as a sponsor this year,” said Sean Wakeley, Director of Treefort Music Fest. “As an early member of Black Box VR, I can personally attest to the transformative power of their virtual reality fitness technology. I can’t wait for all the festival-goers to experience it for themselves.”

Black Box VR founders, Ryan DeLuca and Preston Lewis, are excited to take part in the festival’s tech-focused component, Hackfort. DeLuca, a native of Boise, previously founded, a technology-driven health and fitness company that grew to become the largest online retailer of nutritional supplements before he stepped down as CEO. Giving back to the local community has always been a crucial part of DeLuca and Lewis’ mission as entrepreneurs.

Ryan DeLuca will be speaking at Hackfort on Friday, March 24th at 10am at the Boise Centre (Room East 410B). The panel discussion, titled “Changing the Game: How Black Box VR is Transforming the Fitness Industry with Cutting-Edge Technology,” will provide attendees with an inside look at how Black Box VR is revolutionizing the fitness industry through the use of cutting-edge technology. The discussion will delve into the technical details of how the game, hardware, and mobile app were designed, and what sets Black Box VR apart from other fitness solutions. Attendees will also learn how AI is used to personalize the experience for each user, and how this technology is changing the way people think about fitness.

“We are thrilled to be part of Treefort Music Fest and to have the opportunity to share our virtual reality fitness technology,” said Ryan DeLuca, Co-Founder of Black Box VR. “We started our company right here in Boise, and we’re proud to be able to give back to the community by supporting local events like this. We believe that fitness should be fun and immersive, and we can’t wait to show festival-goers how our cutting-edge technology can help them unlock their full athletic potential.”

In addition to the panel discussion, Black Box VR will be holding VR Happy Hours on Thursday, Friday, and Saturday from 2-3pm at their downtown Boise location, which is located in the Zions Bank Building at 800 W. Main St., Suite 207. Festival attendees are welcomed to join the Black Box VR team for an exclusive virtual reality fitness demo and happy hour event, where they can experience the future of fitness with the company’s cutting-edge VR technology. Attendees will also enjoy healthy, adult beverages and appetizers. As a special bonus, all attendees will receive a FREE 14-Day Trial Pass to Black Box VR’s virtual reality gym experience. Attendees must be 21 years old or over.

For more information on Black Box VR and the virtual reality gym experience, visit For more information on Treefort Music Fest, visit

For media inquiries contact John Hardesty, Chief Marketing Officer at Black Box VR.

About Black Box VR

Black Box VR is the world’s first virtual reality esport that combines resistance training, HIIT cardio, and intense gaming to deliver a science-backed workout experience. With gym locations open in San Francisco, Phoenix, Oceanside, and Boise, members are able to build muscle, lose fat, and get fit while playing an addictive game.

What is Black Box VR? Let one of our athletes show you: