Black Box VR was founded by fitness fanatics Ryan DeLuca & Preston Lewis. The team spent years building Bodybuilding.com into the largest online supplement retailer in the world (with nearly $500m in annual sales). With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, chart-topping fitness mobile applications, were honored with award-winning health & fitness campaigns, and created the world’s largest online fitness social network (with over 3m members), while always holding true to the mission of changing people’s lives.
In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. Black Box VR is redefining fitness as we know it.
After growing many multi-million dollar brands, Preston decided to leap back into the world of entrepreneurship with a mission to combine his passions for technology, games, fitness (Preston was a state champion track and field athlete), and changing lives to create the future of fitness; with this vision, together with co-founder Ryan DeLuca, Black Box VR was born. When he's not creating new digital products and growing brands, he can be found traveling with his wife, enjoying her delicious paleo creations (she's a paleo author and blogger at amazingpaleo.com), playing the guitar, singing, working out in VR and dreaming up the next tech innovation.
The Rock Star Team Making it Happen
We are fitness fanatics, user experience junkies, design ninjas, game development aficionados and virtual reality evangelists. We are always looking for talented individuals to join our team. Help us create the future of fitness.
Previously, Jim worked at Konami Digital Entertainment serving as Executive Director, Mobile Operations, where he managed operations for all mobile products distributed in North and South America. Jim’s relationship with Konami grew with their acquisition of the mobile technology firm Blue Label Interactive, a company he co-founded in 2004. Jim has provided interactive development services on projects with clients including Microsoft, Disney, Electronic Arts, EA Mobile, Activision, Sony Pictures Entertainment, Bodybuilding.com, Honda, Paramount Studios, Sierra Entertainment, TDK Mediactive, THQ, Inc., and many others.
When he is not working at the office, you can find him spending time with his wife and kids creating adventures to remember.
At Boise State University, he was the Lead Interactive Developer of the GiMM Works department, doing full stack development for VR, AR, beacon, mobile, and web applications.
He also served in the US Army and as a Communication Security Repair Technician. Colby is passionate about accessibility and is a board member of United Airlines Accessible Travel Advisory Board.
True Transformation Has a Formula
Immerse & Emerge
At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again.
Virtual and augmented reality are the next major computing platforms. These technologies will revolutionize the way we work, play, and learn. Black Box VR will take advantage of these advances to finally fix fitness and end the daily struggle that millions of people go through to get the exercise that they need to achieve the body and health that they desire. Today, fitness is boring, confusing, and almost impossible to maintain for the vast majority of people that set out to get into shape.
Black Box VR will change the way the world works out. You’ll step into the Black Box room with your custom fitness headset and an entire new world will be created around you. As you go through the experience, you’ll get a full body workout that is so immersive you’ll forget you are working out at all.
Some VR workouts in the future will include basic features like having your virtual trainer with you who is guiding you through a body weight workout similar to Wii Fit. We don’t believe that is enough. Black Box VR will integrate resistance training through an electronically controlled cable system which will be seamlessly integrated into the game experience. Reach out to grab that rope or lift the handles on that object and you’ll feel real cables, set to the exact resistance that you need. Functional fitness in a fictional word.
Only three Black Box experiences a week at 30 minutes each will be enough to increase your strength, endurance, and health while shaping your body in all new ways to help you achieve the body you’ve always wanted. Each workout will automatically move you toward your goal by refining the resistance, intensity, and speed based on your goals and your current progress. Plateaus are not allowed.
Black Box VR will open flagship gyms in San Francisco and we will expand from there. Licensing opportunities will exist for gym chains to add Black Box VR workouts to help them leapfrog their competition and create additional revenue opportunities. Franchisees will also be able to open their own Black Box VR gyms.
Black Box VR is rapidly developing the next and final fitness revolution.
Our Mission & Core Beliefs
At Black Box VR, we help our members transform their lives through addictive fitness experiences that harness the power of immersive technologies.
01. Fitness improves lives.
Being fit and healthy helps you become your best self for your family, your friends, your work, and society. You become the greatest version of you. Exercise is better than any drug for happiness, energy, disease prevention, and building self-esteem. These aspects of physical and mental health spill over into every part of who you are. Nothing else is as powerful for improving your entire life.
02. Adherence is the secret.
Consistency is essential when it comes to getting in shape. There’s no magical potion or mystical solution. Adhering to an effective workout and diet program will work for everybody. Unfortunately, life gets in the way and our willpower only lasts for so long before we fall off the wagon. A truly fit body and life remains an elusive goal for the vast majority of us.
03. Customer success is all that matters.
Our success as a company will be 100% correlated to the fitness results that we deliver to our users. If our users get in shape, they will continue to come back for years. The word will get around as people see the astounding transformations that we create and our company will grow. There is no other way. We will not settle until 100% of our customers achieve their lifelong fitness goals.
04. Video games are addictive.
Video games level up your character or farm but level down yourself and society, ultimately leading to less personal happiness and success. Game creators are the world’s best behavioral psychologists. They have perfected the art of getting people addicted to an experience so the person plays longer and more often, sometimes while sacrificing other parts of their lives. These same strategies can be harnessed for good.
05. Immersive tech is powerful.
Virtual reality has the ability to affect the brain in ways that other technology cannot. If your mind perceives it as real, it might as well be real. We consciously know we are not actually in another realm, but other parts of our brain aren’t wired to understand the difference. Using your body as the controller, this can be utilized to create shocking fitness results.
06. We are stronger together.
Bring us a difficult challenge. We love it. The thrill of solving hard problems together is only equalled by the meaning that we get from seeing our inventions being used to improve the lives of our customers and our team mates. Every day we will support each other as we embrace the grind, the frustration, and the failures that ultimately lead us to greater rewards than we ever could have imagined. There is no short cut.
For centuries, true innovation in fitness has been sluggish at best. Incremental improvements have provided only incremental results. Not for long. The Black Box award-winning dynamic resistance machine re-imagines the fitness experience at a fundamental level.