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Boise, ID – December 6th, 2023. Black Box VR, a pioneer in virtual reality fitness experiences, is excited to announce the appointment of Jonathan Binnie as the Operations & Development Director.

Jonathan brings to the team over 16 years of rich expertise in the fitness industry, having honed his skills across various leadership roles. He has a solid track record of building, growing, and developing businesses through strategic operations, customer engagement, and team development. His latest stint as Operations Director at F45 Training saw him establish and grow the brand’s presence significantly in the competitive San Francisco market. His role was pivotal in creating effective business strategies that led to the studio becoming the #4 top-grossing in North America and #2 in California.

Jon Binnie

His hands-on approach in the industry is complemented by his tenure as National Training Director for the National Fitness Campaign, where he drove the program to new heights, launching in over 100 cities and colleges nationwide. His early career foundation at YMCA as the Director of Fitness & Healthy Living involved driving business operations across a community health club with over 6,000 members, demonstrating his capacity to scale operations effectively.

Jonathan’s experience and passion for fitness and wellness align perfectly with Black Box VR’s mission to revolutionize exercise by making it more engaging and enjoyable.

Jonathan Binnie

In his new role, Jonathan will be responsible for overseeing all gym operations and spearheading the development and growth of the Black Box VR franchise system. His proven proficiency in marketing, brand strategy, team building, and customer retention will be instrumental in expanding Black Box VR’s innovative fitness solution to a broader audience. Jonathan will be reporting directly to Ryan DeLuca, CEO of Black Box VR.

“We are thrilled to welcome Jonathan to our team,” said Ryan DeLuca. “His wealth of experience and shared passion for transforming the fitness landscape through technology and personal engagement will be invaluable as we continue to grow and deliver exceptional experiences to our members!”

“I am ecstatic to join the Black Box VR team,” said Jonathan Binnie. “In an era where engaging and innovative fitness solutions are more crucial than ever, I believe Black Box VR offers a unique and essential approach to exercise that meets the evolving needs of today’s health-conscious community. My goal is to help us become the fastest growing fitness franchise!”

Jon Binnie

Jonathan holds a B.S. in Media Arts from The Art Institute and multiple certifications in personal training, fitness nutrition, and health coaching. His forward-thinking approach and commitment to excellence will help drive Black Box VR towards new horizons of success and innovation in the fitness industry.

For more information about Black Box VR and our Operations & Development Director, Jonathan Binnie, please contact us. You can view Jonathan’s Black Box VR game profile at

About Black Box VR

Black Box VR is the world’s first virtual reality esport that combines resistance training, HIIT cardio, and intense gaming to deliver a science-backed workout experience. With gym locations open in the USA, members are able to build muscle, lose fat, and get fit while playing an addictive game.

What is Black Box VR? Let one of our athletes show you: