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February, 2023 – Black Box VR and MuscleTech Partner to Create Immersive Fitness Experience at 2023 Arnold Sports Festival

Columbus, Ohio – Black Box VR, the leader in virtual reality fitness experiences, and MuscleTech, one of the largest sports nutrition brands in the world, are proud to announce their partnership for the 2023 Arnold Sports Festival. Taking place from March 3rd to the 5th in Columbus, Ohio, this collaboration promises to be the ultimate immersive fitness experience for festival attendees.

The founding team of Black Box VR, which includes CEO and Co-Founder Ryan DeLuca and Co-Founder Preston Lewis, is the same team that founded and built, the world’s largest fitness website that has been a fixture at the Arnold Sports Festival for the past two decades, with award-winning booths. With their deep experience in the fitness industry, Black Box VR has been able to develop cutting-edge virtual reality fitness technology that delivers an immersive workout experience.

...a truly innovative and transformative experience.

Ryan DeLuca, CEO and Co-Founder of Black Box VR, said, “We are thrilled to join forces with MuscleTech at the 2023 Arnold Sports Festival to showcase the future of fitness. The integration of our virtual reality technology and cutting-edge exercise equipment, with MuscleTech’s expertise in sports nutrition and performance, will provide users with a truly innovative and transformative experience.

Scott Welch, Associate Director for MuscleTech, added, “Our relationship with Black Box VR co-founder Ryan DeLuca goes back 20 years when he founded and his reputation as a fitness industry disruptor and visionary is unmatched. For our first booth at Arnold Fitness Expo in five years we were looking to do just that – disrupt the status quo and deliver an entirely unique and exciting experience for our fans at this show. Black Box VR’s forward thinking innovative products closely align with our own commitment to innovation. They’re able to deliver new workout experiences in a space that’s been virtually unchanged for decades and have the power to really change people’s lives while redefining fitness as we know it.

The Arnold Sports Festival, which takes place annually, is one of the largest multi-sport festivals in the world, attracting over 200,000 visitors and 18,000 athletes from 80 countries. The festival showcases a variety of sports, including bodybuilding, gymnastics, powerlifting, and more. This year, Black Box VR and Muscletech are adding virtual reality to the mix with their state-of-the-art VR fitness gym.

Black Box VR is the leading provider of virtual reality fitness experiences, combining the best of gaming and fitness to deliver a unique workout experience. The company’s cutting-edge technology creates an immersive and interactive environment that challenges users to reach their fitness goals.

MuscleTech, a subsidiary of Iovate Health Sciences International Inc., is one of the largest sports nutrition brands in the world. The company has been dedicated to delivering high-quality sports nutrition products to athletes and fitness enthusiasts for over two decades. Their commitment to science-based solutions and innovation has made them a trusted name in the industry.

At Booth 645, festival attendees will have the opportunity to test their strength in virtual reality. Black Box VR’s cutting-edge technology, combined with MuscleTech’s premium sports nutrition products, will create an experience unlike any other. Whether you’re a seasoned athlete or just looking for a new workout challenge, this partnership is sure to deliver.

Don’t miss your chance to experience the ultimate in virtual reality fitness. Come visit Booth 645 at the 2023 Arnold Sports Festival in Columbus, Ohio from March 3rd to the 5th.

For more information contact John Hardesty, Chief Marketing Officer at Black Box VR.

About Black Box VR

Black Box VR is the world’s first virtual reality esport that combines resistance training, HIIT cardio, and intense gaming to deliver a science-backed workout experience. With gym locations open in San Francisco, Phoenix, Oceanside, and Boise, members are able to build muscle, lose fat, and get fit while playing an addictive game.

What is Black Box VR? Let one of our athletes show you: