Why was Black Box VR created?
What was the inspiration behind Black Box VR? Why didn’t our CEO just retire after selling Bodybuilding.com?
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So the inspiration for Black Box VR came from observing a fundamental problem in the fitness industry, which is poor adherence. At bottom, I witnessed millions of people start fitness journeys and they were super excited, only to quit within a month or two. Our industry has an 87% dropout rate, which is ridiculous. And we all know that the only secret to fitness success is consistency—every week, every month. So it’s easy to say but very hard to do.
After selling Bodybuilding.com, I became fascinated with virtual reality and gaming psychology. I realized games keep people engaged for hours. You know, the average gamer plays like 15 or more hours a week. And this is not just hardcore gamers—this includes you and your favorite iPhone games. But getting people to exercise for 30 minutes a few times a week was almost impossible.
And that’s when it clicked: what if we could harness that addictive nature of gaming and apply it to fitness? And we didn’t want to do it in some cheap, gimmicky way like you’ve seen with a lot of those fitness games out there. We wanted to create a completely immersive experience where every rep—like every movement you’re doing—becomes part of an epic battle.
So we built a system where you’re not just exercising; you’re a hero fighting for victory, earning real rewards, progressing through challenges that adapt to your fitness level. And the result is that our members actually crave their workouts instead of dreading them. The technology behind it is revolutionary—like, it’s really incredible. But the driving force was always about solving that human problem: making fitness fun so that people want to stick to it for life.
About Black Box VR
Black Box VR is the world’s first virtual reality esport that combines resistance training, HIIT cardio, and intense gaming to deliver a science-backed workout experience. In our luxurious gym locations, members are able to build muscle, lose fat, and get fit while playing an addictive game.
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