Privacy Policy for Black Box VR

Last Updated: June 12, 2025

Welcome to Black Box VR, operated by Strive VR, Inc. (“we,” “us,” or “our”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.blackbox-vr.com (the “Site”) and use our Black Box VR application (the “App”).

Please read this Privacy Policy carefully. By accessing or using our Site or App, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access the Site or App.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

  1. COMPANY INFORMATION
  1. ABOUT OUR SERVICES
  • Black Box VR Website: Our Site serves as an informational hub where you can learn about our unique VR fitness experience, product details, gym locations, company news, and blog. It also provides access for members to manage their accounts.
  • Black Box VR App: Our App delivers a full-body, gamified, virtual reality fitness experience focused on strength training. It allows users to engage in immersive workouts, track their performance and progress, monitor fitness achievements, and interact with the Black Box VR community.
  1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways:

  1. Information You Provide to Us
  • Account Creation: When you create an account, we collect personal information such as your name, email address, username, password, phone number, gender, and your designated gym location.
  • Profile Information: You may voluntarily provide additional information to your profile, such as photos, fitness goals, display name, body weight, and height.
  • Fitness and Health Data (Sensitive Information): To provide the core functionality of our App, we collect fitness and health-related data, including:
    • Workout details: workout duration, type of exercises performed.
    • Performance metrics: sets, repetitions, volume lifted, intensity.
    • Physiological data: estimated calories burned.
    • Gameplay data: scores, performance statistics, and other in-game metrics.
    • User-inputted body measurements: weight and height.
    • We treat this Fitness and Health Data as sensitive information and handle it with particular care.
  • Payment Information: When you make purchases or subscribe to our services, we use third-party payment processors. We do not directly collect or store your full credit card details. Our payment processors collect payment information necessary to complete the transaction.
  • Communications with Us: If you contact us directly (e.g., for customer support or feedback), we may collect your name, email address, the content of your communications, and potentially location information if you provide it.
  • User-Generated Content: You may create content within the App or Site, such as social posts or direct messages to other users, which may contain personal information.
  1. Information We Collect Automatically
  • Website Usage (Cookies and Tracking Technologies):
    • When you visit our Site, even if you do not have an account, we use cookies (essential, analytics, and marketing) and pixels to collect standard internet log information and visitor behavior information. This may include your IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs.
    • We use website analytics tools, such as Google Analytics, which collect data to help us understand how visitors use our Site.
  • App Usage:
    • Device Information: We collect information about the device you use to access the App, including device model, operating system version, IP address, unique device identifiers, and headset type.
    • Usage Data: We collect information about your interaction with the App, such as features used, session length, game progress, crash reports, and performance data.
    • VR-Specific Data: We collect data related to your VR experience, including game performance, in-game movement, and interactions within the virtual environment.
  • App Permissions: The App may request permission to access your device’s photo library (optional, for profile pictures or sharing).
  1. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

  • Providing and Maintaining Services: To create and manage your account, operate the Site and App, and deliver the Black Box VR experience.
  • Personalization: To personalize your experience, tailor content, and suggest workouts.
  • Fitness Tracking and Insights: To track your fitness progress, display your achievements, analyze your performance, provide insights, and power features like leaderboards.
  • AI-Driven Coaching: To power our AI-driven coaching features to provide personalized workout recommendations and feedback based on your performance and goals.
  • Processing Payments: To facilitate transactions and manage subscriptions.
  • Communication: To communicate with you about your account, service updates, new features, and respond to your inquiries and support requests.
  • Marketing and Promotions: To send you newsletters, promotional materials, and other information about our services (with your consent where required by applicable law).
  • Improvement and Development: To monitor and analyze usage and trends, conduct research, and improve the functionality and user experience of our Site and App.
  • Security and Compliance: To enforce our terms and conditions, protect our rights and property, prevent fraud, and comply with legal obligations.
  1. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share information we have collected about you in the following situations:

  • Third-Party Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf. These may include:
    • Cloud hosting providers (e.g., Amazon Web Services and similar platforms)
    • Analytics providers (e.g., Google Analytics)
    • Payment processors
    • Customer support platforms
    • Marketing automation platforms
    • These providers are authorized to use your personal information only as necessary to provide these services to us.
  • Social Sharing and Publicly Visible Information:
    • You may choose to share your achievements or data on external social media platforms through features in the App.
    • Gameplay videos may be automatically displayed on our Site. You can control this feature and turn off automatic sharing in the App settings.
    • Your username and certain fitness achievements may be visible on public leaderboards by default if you participate in such features. You may have options to control the visibility of this information.
  • Legal Requirements and Protection of Rights: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or lawful requests from public authorities; (b) protect and defend our rights or property; (c) prevent or investigate possible wrongdoing in connection with the Services; or (d) protect the personal safety of users of the Services or the public.
  • Business Transfers: In the event of a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be sold or transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.
  • With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
  • Aggregated or Anonymized Data: We may share aggregated or anonymized information that does not directly identify you with third parties for research, analytics, marketing, or other purposes.
  1. DATA SECURITY

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, and secure server hosting through reputable cloud providers. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information.

  1. DATA RETENTION

We retain your personal data for as long as your account is active or as needed to provide you the Services. We may also retain personal data for an extended period if required by law (e.g., for tax or accounting purposes) or for legitimate business purposes, such as resolving disputes, enforcing our agreements, or for analytics using anonymized data.

When you request deletion of your account, your individual personal data will be deleted in accordance with our procedures and applicable law. However, we may retain aggregated and anonymized data derived from your information for analytical purposes.

  1. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have certain rights regarding your personal information:

  • Access, Update, or Delete: You can typically access, review, and update your account information directly within the App. You may also request access to, correction of, or deletion of your personal information by contacting us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
  • Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails, by changing your settings within the App, or by contacting us directly. Even if you opt-out of marketing communications, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
  • Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site. Our Site uses essential, analytics, and marketing cookies.
  • Do Not Track: Our Site does not currently respond to Do Not Track (DNT) signals.
  1. CHILDREN’S PRIVACY

Our Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 13 (or 16 in certain jurisdictions like the European Economic Area/United Kingdom, unless national law provides for a lower age limit). If we become aware that we have collected personal information from a child under the relevant age without verifiable parental consent, we will take steps to delete that information. If you believe we might have any information from or about a child under the relevant age, please contact us at [email protected].

  1. INTERNATIONAL DATA TRANSFERS

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information, including personal data, will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Services, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy. We will take appropriate safeguards to protect your personal information in accordance with this Privacy Policy and applicable law.

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

  1. CONTACT US

If you have questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:

Strive VR, Inc.
930 W Two Rivers Ln
Eagle, ID 83616
Email: [email protected]