We Are Building The
Black Box VR was founded by fitness fanatics Ryan DeLuca & Preston Lewis. The team spent years building Bodybuilding.com into the largest online supplement retailer in the world (with nearly $500m in annual sales). With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, chart-topping fitness mobile applications, were honored with award-winning health & fitness campaigns, and created the world’s largest online fitness social network (with over 3m members), while always holding true to the mission of changing people’s lives.
In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. Black Box VR is redefining fitness as we know it.
After growing many multi-million dollar brands, Preston decided to leap back into the world of entrepreneurship with a mission to combine his passions for technology, games, fitness, and changing lives to create the future of fitness; with this vision, Black Box was born. When he's not creating new digital products and growing brands, he can be found enjoying paleo treats with his wife that she posts on her blog, AmazingPaleo.com, playing the guitar, singing, working out in VR and dreaming up the next tech innovation.
The Rock Star Team Making it Happen
We are fitness fanatics, user experience junkies, design ninjas, game development aficionados and virtual reality evangelists. We are always looking for talented individuals to join our team. Help us create the future of fitness.
After an international stint in Hong Kong, she craved a quality-of-life change and landed a recruiting role in Boise. After a few years in recruiting, Annie was herself recruited by Bodybuilding.com. There she oversaw marketing and programming efforts in the military, gym and personal training space. As the Director of Exclusive Brands, she built and managed its exclusive brands program. During that time she was responsible for several of the fastest growing and largest brands at Bodybuilding.com. Annie has been an honoree of the Idaho Business Review’s Accomplished Under 40 and Woman of the Year awards. She’s also heavily involved in her community, serving on several committees for the YMCA, WCA and she is a founding member of Care2Share. When she isn’t working, Annie can be found standing on her head (yes, she’s a certified 300 HR yoga instructor), downhill skiing, or hiking with her husband and very active toddler.
Previously, Jim worked at Konami Digital Entertainment serving as Executive Director, Mobile Operations, where he managed operations for all mobile products distributed in North and South America. Jim’s relationship with Konami grew with their acquisition of the mobile technology firm Blue Label Interactive, a company he co-founded in 2004. Jim has provided interactive development services on projects with clients including Microsoft, Disney, Electronic Arts, EA Mobile, Activision, Sony Pictures Entertainment, Bodybuilding.com, Honda, Paramount Studios, Sierra Entertainment, TDK Mediactive, THQ, Inc., and many others.
For his role as VP of Modeling and Data Science at Black Box VR, Gutschow is responsible for the back end modeling capability of the software as well as on user data collection design and analysis.
True Transformation Has a Formula
Immerse & Emerge
At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again.
Virtual and augmented reality are the next major computing platforms. These technologies will revolutionize the way we work, play, and learn. Black Box VR will take advantage of these advances to finally fix fitness and end the daily struggle that millions of people go through to get the exercise that they need to achieve the body and health that they desire. Today, fitness is boring, confusing, and almost impossible to maintain for the vast majority of people that set out to get into shape.
Black Box VR will change the way the world works out. You’ll step into the Black Box room with your custom fitness headset and an entire new world will be created around you. As you go through the experience, you’ll get a full body workout that is so immersive you’ll forget you are working out at all.
Some VR workouts in the future will include basic features like having your virtual trainer with you who is guiding you through a body weight workout similar to Wii Fit. We don’t believe that is enough. Black Box VR will integrate resistance training through an electronically controlled cable system which will be seamlessly integrated into the game experience. Reach out to grab that rope or lift the handles on that object and you’ll feel real cables, set to the exact resistance that you need. Functional fitness in a fictional word.
Only three Black Box experiences a week at 40 minutes each will be enough to increase your strength, endurance, and health while shaping your body in all new ways to help you achieve the body you’ve always wanted. Each workout will automatically move you toward your goal by refining the resistance, intensity, and speed based on your goals and your current progress. Plateaus are not allowed.
Black Box VR will open flagship gyms in Manhattan and Beverly Hills and then expand from there. Licensing opportunities will exist for gym chains to add Black Box VR workouts to help them leapfrog their competition and create additional revenue opportunities. Franchisees will also be able to open their own Black Box VR gyms.
Black Box VR is rapidly developing the next and final fitness revolution.